{"product_id":"b2c-audience-positioning-message-alignment-workbook","title":"B2C Audience, Positioning + Message Alignment Workbook","description":"\u003cp\u003eMove beyond broad demographics and generic brand language. This 27-page workbook helps consumer brands define a priority audience, understand the decision they are trying to influence, clarify the value and emotional meaning they provide, and build a message that creates preference. Each section turns reflection into a usable decision so you can leave with clearer positioning and a practical direction for campaigns, content, and customer experience.\u003c\/p\u003e\u003ch3\u003eWhat you’ll receive\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e27-page printable PDF workbook\u003c\/li\u003e\n\u003cli\u003epriority audience definition\u003c\/li\u003e\n\u003cli\u003eaudience decision and motivation prompts\u003c\/li\u003e\n\u003cli\u003epositioning exercises\u003c\/li\u003e\n\u003cli\u003emessage alignment tools\u003c\/li\u003e\n\u003cli\u003eproof and trust review\u003c\/li\u003e\n\u003cli\u003eaction planning\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest for\u003c\/h3\u003e\u003cp\u003eConsumer brands, product businesses, direct-to-consumer teams, service businesses, and marketers seeking stronger brand preference.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Instant digital download. PDF for on-screen use or printing. No physical product will be shipped.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Claridi.ai","offers":[{"title":"Default Title","offer_id":49453581467907,"sku":"CLA-WB-B2C-001","price":19.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/kristinludwickresources.myshopify.com\/products\/b2c-audience-positioning-message-alignment-workbook","provider":"Kristin Ludwick","version":"1.0","type":"link"}